The way we make purchasing decisions has changed. We still use the Internet heavily to research products and services before buying, but the growth of social media has expanded our universe to find information. It also has enhanced our ability to connect with the customer by allowing them to find us. By placing compelling content online for the customer to find at their own pace, we avoid the annoyance of traditional interruptive marketing. Further, when done well, inbound marketing encourages the customer to give us their contact information so we can form the relationship on their terms — and, build a lead generation report.
Jesse Boudiette, founder and President of Propeller Communications, will share compelling statistics showing the value of inbound marketing while also addressing the key elements of this approach that companies need to include for success.