Bentonville Professional Development Day – September 10

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Join us for a half-day event sponsored by Walmart in Bentonville, Arkansas. We’ll have several development opportunities available that day – more details to come soon. The event will be from 1-4 p.m. on Thursday, Sept. 10, with a happy hour following from 4-5 p.m.

Our keynote speaker, Linda Rutherford, serves as Vice President of Communication and Outreach for Dallas-based Southwest Airlines. She will provide a unique perspective on how they built their brand from the inside out – all starting with their People. At Southwest Airlines, they believe that if you to take great care of your Employees, they will take great care of your Customers and your Customers will take great care of your Shareholders. Join us Sept. 10 to learn more about Southwest Airlines’ brand journey and how they integrate their Culture into everything they do.

 

Click here for more information and to register for the event

Join us for a Communicator Happy Hour on July 23!

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Summer networking is here! Since IABC/Tulsa is taking the summer off from hosting professional development but we still want to support our members by hosting a networking eventJoin members and board members for an evening of mixing and mingling at McNellie’s. Learn more about your colleagues as well as IABC/Tulsa.

Click here to RSVP

Join Us for Our April Luncheon – Beyond the Logo: Rethinking Branding

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When you think of brand as the heartbeat of an organization, as the promises you deliver to your stakeholders, and as the reputation you want to have, then it takes on a whole new meaning for an organization. This also elevates the role of the communicator in the process, taking on the brand from implementation to activation and ultimately expanding the role of “brand manager.” Branding is no longer an advertising or marketing function but a leadership function where communication is key.
In this session, we’ll discuss the branding (re-branding) process and how your organization can create and activate a brand that ultimately drives your reputation. We’ll look at case studies, best practices and discuss the importance of culture alignment and cross-walking. Bring your whole marketing team and walk away with some strategies to implement immediately.

About Bonnie
Bonnie Caver is the President of Reputation Lighthouse, a strategic communications firm. The Austin-based firm focuses on leading companies to own their stakeholder relationships internally and externally by collaborating communications channels and activating every brand touch point.
The 20-year communications veteran is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification in reputation management through the Reputation Institute. She is currently the Southern Region Chair, is a member of the IABC Branding Task Force and is a Past President of IABC Austin. She has also served as a Chapter Services Director for the Southern Region, representing Texas, and is a Bronze and Silver Quill honoree.
Caver enjoys the role of mentor for young communications professionals and is a frequent speaker on both traditional and social communications topics, focused primarily on reputation management, strategic communications, brand activation, culture development and crisis communications.

When: Wednesday, April 15, 2015, 11:30 a.m.1 p.m.
Where: OSU-Tulsa, North Hall, BS Roberts Room
700 N. Greenwood Ave.
Tulsa, OK 74106
Fees: Member Fee $25
Non-Member/Guest Fee $35
Students $15

Click here to register for the event