July 2014 Newsletter

President’s Column

By Angela Byers, IABC Tulsa President

Hello fellow IABC communicators,

While at IABC International Conference this June, I attended a session called, “Implementing the Global StandardSM of the Communication Profession into the Every Day.” I chose this session out of curiosity, as I wasn’t aware of any standards in our industry. I found the session enlightening, and wanted to share the information with you.

If you are an internal communications professional, and wondered what career track you might follow, you’ll be pleased to know IABC has developed standards in your industry, including Career Paths of the Communication Professional.

Your career path will more than likely fall into one of these 4 areas:


This is the entry level of the profession. At this level the communication professional attains the education and develops the core skills required to be competent within all Principles of the Global Standard and to work across disciplines.

Foundational skills are required to do the job and understand the organization’s culture, structure and function.

At this milestone the professional is expected to contribute under relatively close supervision and direction from a more senior person, and is expected to exercise initiative and creativity within a well-defined area. They must master basic and routine communication tasks, and demonstrate competence on a portion of a larger communication project or task.


At this level the communication professional branches into a role with either a specific or a generalist focus, where work experience provides opportunities for a more strategic and problem-solving approach. The communication professional will apply a deeper understanding and practice of the Principles.

Here, the communication professional begins to refine their career choices. They can be satisfied as a generalist or specialist for a number of years or for a whole career, but expertise and responsibility will continue to grow. Some professionals never need or want to move away from this milestone, thriving on interdependent work. They will build expertise in at least one area of the industry. They will develop credibility and a reputation while building strong internal networks of relationships related on their area of expertise and gain greater ability to develop strategic focus and problem solving techniques.

Strategic Advisor

Maturing as a communication professional though consistent application of the Principles, at this milestone they are expanding expertise and innovation. The communication professional assumes increased responsibilities, including resource management.

They are interdependent, taking responsibility for work other than their own and developing others within the organization. To accommodate their personal development needs, they seek to build additional areas of expertise. They have strong interpersonal skills, broad business perspectives, stimulate others through ideas and knowledge, and effectively represent the organization’s clients and external groups. They have expanded their expertise in niche disciplines and explored innovations within these disciplines. They are highly skilled and confident, providing strategic communication advice and counsel to the organization’s leadership.

Business Leader

The communication professional at this milestone demonstrates the ability to serve at a senior peer level, leads within an organization by providing counsel, and helps to set organizational direction at a strategic level. They set a standard for application of the Principles.
As business leader, they play a key role in shaping the future of the organization by sponsoring promising people, programs and ideas. At this milestone they have developed a distinct competence in several areas of expertise and often have a regional or national reputation. The professional influences the future of the organization though original concepts that often lead to changing the way business is done. They are adept at seeing new business opportunities, motivating buy-in and gaining resources. They competently represent the organization on critical strategic issues, and are sought after to provide counsel and function at a peer level with other senior executives.

There are also The Six Principles of the Communication Profession, including ethics, consistency, context, analysis, strategy, engagement.

These are guidelines that every communications professional can follow, and the career paths are a great roadmap for an employee or hiring manager.

These roles are vital to every organization as you are the voice of your company, and often the voice of your leadership – always guiding in strategy and vision.

I’ll make this reference guide available on our website – download here.

Best to you in your communications career endeavors,
- Angela Byers
IABC Tulsa President

July Meeting

Register TODAY to hear Nicole Burgin detail how Tulsa Community College recovered after an electrical fire last year.

The Night the Lights Went Out in Tulsa (Community College)

On the evening of June 17, 2013, Tulsa Community College’s Metro Campus was evacuated due to a fire in the electrical system that supplies power to its cluster of buildings. Summer classes were underway; smoke permeated its three buildings; the sprinkler system provided the added effect of water damage; and the resulting power outage impacted the college’s campus wide information technology system.

TCC immediately implemented its emergency operations plan and the communications team went into crisis management mode. In the hours, days and weeks that followed, TCC had to share accurate, timely information about the unfolding events with 4,000 students, faculty and staff, as well as the general public.

Join us Wednesday, July 16, as Nicole Burgin provides an inside look at the communications challenges TCC faced and how it managed the process successfully to a re-opening of the campus just five short weeks later. She’ll share lessons learned that she guarantees every communications professional can benefit from – regardless of the industry in which you work.

All About Nicole

Nicole Burgin became the media relations specialist for Tulsa Community College in September 2012 after a 19-year career in broadcast journalism. She handles all media inquiries for the college and works with reporters from local and national media outlets to help tell TCC’s story. Nicole’s received a Grand Award from the Oklahoma College Public Relations Association for news writing and received numerous awards from the Oklahoma Association of Broadcasters and Associated Press for her work as a journalist.

Register today!

IABC/Tulsa will not host an August Professional Development meeting but instead we are co-sponsoring Cynthia Cooper, Worldcom whistleblower and CEO of The Cooper Group, along with OK Ethics on Wednesday, August 20. Get the details here.

IABC/Tulsa Now Accepting Credit Cards

You see the stickers everywhere…clothing boutiques, food trucks and other small businesses. Now you will see the same advertisement at IABC/Tulsa meetings because we are now accepting all major credit cards with Square.

Grab your card and scoot out of the door Wednesday for our next Professional Development meeting. This time, you wont have to double and triple check that you have that check from Accounts Payable or the check book you stopped carrying years ago. In fact, never go through that process again! We are making it easier to attend events by using the secure and well-known service.

Register for our September PD meeting (remember, IABC/Tulsa is not hosting an August meeting) with the pay in person option.  Liza Mata, IABC VP of finance; JoAnn Bartlett, IABC VP of hospitality; or other board members will be able to accept your card on the spot.

We look forward to seeing you Wednesday!

Embracing Big Data

Few topics have created as much buzz recently as big data.

As a marketing professional, are you confident in your understanding of the communication implications of big data? Have you clearly defined your role in advising clients and executives on how to use data responsibly?

If you haven’t been paying attention, now’s the time—before armies of data analysts, statisticians and software vendors lock the doors to the C-suite boardroom behind them.

In case you have missed the major selling point of big data, to executives it spells big profits. According to a KPMG study last August, almost two-thirds of CFOs and CIOs in the Americas admitted they had changed their business strategy because of big data and analytics. The results were nearly the same in Asia/Pacific


Job Line – Local and International

Looking for local, regional or international career opportunities? Have an open position and looking for a talented professional to fill it?

IABC Tulsa and IABC International both have career listings available.

The IABC Job Center is the definitive career resource for the communication profession, serving job seekers and employers in all industries and communication functions.

Newsletter – May 2014

May 2014

President’s Column

By Angela Byers, IABC Tulsa President

Hello and happy spring!

You’ll be happy to know some of our IABC Tulsa Chapter members are representing us regionally and globally. We truly have some of the best communications leaders in our chapter, and a few of them have been chosen for VIP roles within IABC.

Ginger Homan, ABC, has accepted the role of Director on the 2014-2015 International Executive Board of IABC. Ginger is the founder and owner of Zia Communications and a founding partner in MODA, a branding and architecture firm. Both firms focus on building communities and creating a thriving culture. Homan specializes in getting a client’s message heard, understood and acted upon. She is a recipient of the 2011 Tulsa Chapter IABC John Hartman Professional Communicator of the Year, former president of the Tulsa chapter and the former Director of North America for the IABC Accreditation Committee. Her work has been recognized with IABC Gold, Silver and Bronze Quills, as well as local and regional ADDY’s, SMPS Marketing Achievement Awards and by PRSA. We are lucky to have Ginger represent IABC Internationally. She will play a vital role in shaping the future of IABC.

Shannon Frederick, ABC, will be on the slate to possibly be voted in as the new Secretary for the IABC Southern Region this summer. Shannon is also the past-president of the IABC-Tulsa Chapter. She has been honored with multiple awards from IABC and PRSA for her strategic communications management, writing, media and internal communications work experience. She joined Walmart in 2006 as a senior manager for Media Relations. Shannon is currently the Senior Director for Global Associate Communications, and her group is responsible for communicating to the company’s over 2 million associates worldwide. I know she will do an incredible job in this new role at the Southern Region. IABC-Tulsa applauds her!

Next month is IABC’s World Conference in Toronto. Joe Williams and John Clemons, ABC, APR, from IABC Tulsa will be two of the 20 IABC Fellows that will be at the Fellows’ Circle of Wisdom at World Conference. The Fellows’ Circle of Wisdom will be the largest group of present IABC Fellows in the history of World Conference. The Fellows’ Circle of Wisdom will be a unique and very personal learning experience for not only the 500 that attend, but also the 20 Fellows involved as well. Each will share knowledge on “What they’ve found to be true” from their careers in communication. Joe Williams will be giving relationship advice to help us make impactful presentations. John Clemons’ main topic will be that great work alone will not get you “there”.

Joe Williams, IABC Fellow and founder of Joe Williams Communications, has been an IABC Fellow since 2009 and has been given 12 Gold Quill awards. To be named as a Fellow is the highest honor in IABC. The association takes into account the applicants’ career achievements, leadership, authorship and overall contribution to the field of communications. Unlike other IABC annual awards, being named an IABC Fellow is a lifetime title. Joe’s achievements are endless, and he’s all-around a great guy.

John Clemons, ABC, APR, and IABC Fellow has served as the Chair of the International Executive Board. At Walmart, John is responsible for development, implementation and measurement/evaluation of internal communication programs, and strategic communication initiatives for the Walmart Leverage organization. Prior to joining Walmart in 2012, John served as the IABC Interim Executive Director. In 2001, he was the Chairman and Chief Volunteer Officer for IABC’s International Executive Board and in 2012, he was named an IABC Fellow. Besides the Fellows’ Circle of Wisdom, John Clemons will also be on another panel at World Conference with two other Fellows. The topic will be Internal Communications Unplugged; there they will be revisiting some internal communication firm rules. We are lucky to have such an incredible communicator in our chapter.

These members have put their hearts and souls into IABC. Be sure to tell Shannon and Ginger congratulations on their new roles, and be sure to sign up to hear Joe and John at the upcoming World Conference.

May Meeting

Whether it’s an ambush interview in the parking lot, or a well-planned press conference, your organization’s top leader needs to feel confident and prepared when talking with reporters. How do you help bring that about?

Join us May 21 when Terri Ammerman of The Ammerman Experience will offer her perspective on media training for executives and give us ideas we can use to help the corner office communicate effectively.

All About Terri

Terri Ammerman is president and chief executive officer of The Ammerman Experience based in Stafford, Texas, near Houston. She joined the company in 1981 and became CEO in 2007. Over the years, The Ammerman Experience has thrived under Terri’s leadership. She provides strategic counsel, communications advice and training for clients around the world, including several of the world’s largest energy companies.

When:        Wednesday, May 21, 2014, 11:30 a.m. to 1 p.m.

Where:       The Summit Club
15 W. Sixth Street, 31st floor, Renaissance Room
Bank of America Building (parking garage entrance located on Boulder Avenue)

Fee:           Event Registration
IABC/Tulsa Meeting (Member Fee) $25
IABC/Tulsa Meeting (Non-Member/Guest Fee) $35

RSVP by Monday, may 19 »

IABC World Conference, June 8 – 11, Toronto, Canada

Our reputation often precedes us. Unfortunately, in the digital era, this isn’t always a good thing. If you’re not conscious of your online and offline image, you might be shocked at what people are saying about you. The anonymous and viral nature of the Internet makes both justified and unjustified reputational attacks a realistic possibility, but with the right strategic communication plans in place, you’ll be protected.

By attending the sessions in the Reputation track at the 2014 IABC World Conference, you’ll be able to:

  • Protect your reputation on and offline
  • Build a foundation of trust with influencers, creating true brand advocates
  • Become a thought leader and brand ambassador through social media
  • Master damage control and recover from a reputational crisis

Register for the 2014 IABC World Conference, 8-11 June in Toronto, Canada on the World Conference website. Book today to make sure you catch the must-attend conference of the year for professional communicators!

Trust and Respect: The Ingredients for Intranet Success

Q&A with 2014 IABC World Conference speaker William Amurgis

IABC: What are the main reasons employees don’t interact with their company’s intranet?

William Amurgis: Here’s the main reason: Employees won’t interact if they perceive that no one is paying attention to them—or, worse yet, that the only attention they’ll get is in the form of a stern reprimand should they share something deemed inappropriate. If they see only downside, and no upside, why should they bother? You’ll still get participation in such a scenario—but only by the very brave and the very reckless.

To defuse these perceptions, you must prove that you’re paying attention by joining in the conversation, by responding to questions (respectfully, and in a timely manner), by highlighting the most responsible contributions, and by alerting your leaders to the value and insight such interaction brings.

The rest of this Q&A is available on the World Conference website.

Job Line – Local and International

Looking for local, regional or international career opportunities? Have an open position and looking for a talented professional to fill it?

IABC Tulsa and IABC International both have career listings available.

IABC Tulsa has new listings for interns available this month!

The IABC Job Center is the definitive career resource for the communication profession, serving job seekers and employers in all industries and communication functions.

President’s Column – April 2014


April 2014

President’s Column
By Angela Byers, IABC Tulsa President

How satisfied are your customers? Are they loyal fans who brag about you to their friends, or are they secretly upset over problems you don’t even know about?

You probably won’t know unless you ask.

If you haven’t reached out to your customers in awhile – or if you’ve never done a survey before – it’s time. The right customer survey can provide powerful data to help guide your business decisions.

Customer surveys can be tremendously helpful – and they don’t have to be overly expensive or time-consuming. There are many free online survey tools available today, such as SurveyMonkey, QuestionPro and Zoomerang. These cloud-based programs can help you create an effective customer survey that’s a snap to email out to your list.

Of course, you can print and mail a survey, but this option is definitely more expensive and requires more time and effort for both you and your customers. As a result, your response rate is likely to be lower. If you do decide to use a print version, consider sending it along with another mailing (like an invoice or statement) to reduce your overall cost.

Tips for setting up your survey

If you use a major online survey tool, you can take advantage of their research and suggested questions to help guide you.  Here are a few initial tips for setting up your survey:

  • Determine your goals before writing your questions. What do you most want to learn from your customers? What information would best guide you in making decisions or business improvements?
  • Keep your survey short. Customers are generally willing to spend 5-10 minutes on a survey, but being confronted with a huge list of questions will turn many people off and reduce your response rate.
  • Ask questions that are specific and direct. If possible, ask questions that give you information about how to improve. Also, include at least one “open-ended” question so customers can share specific thoughts, ideas or experiences.
  • Consider providing an incentive for completing the survey, such as a discount code for a future purchase or a prize drawing. Customers are more likely to respond when there’s something in it for them, so you’ll get more input.

What will you get?

The feedback you receive can create a wide variety of opportunities for business growth and planning. Survey results can help you:

  1. Develop pricing strategies: Are your prices too low, too high or just right? The price of a product or service is one of the key elements a customer considers before making a purchase. In order to set the right price, you need to determine what your customers consider to be fair.
  2. Enhance marketing campaigns: By understanding customer preferences, you can better focus your advertisements. If a current strategy or campaign isn’t getting the results you were expecting, the data from your surveys can help you modify your efforts and make them more effective.
  3. Design research and development activities: To remain competitive in the market and boost future prospects, you have to look for ways to develop new products and address feedback for existing ones. Based on survey responses, you’ll be able to integrate your findings into a long-term growth plan for your business.
  4. Strengthen customer satisfaction: Are customers pleased with what you’re doing for them or are there areas for improvement?

By asking for feedback and addressing problems whenever you can, you’ll go a long way toward building customer loyalty.

-Angela Byers, President

April Meeting - Human Connection in a 140-Character (or Less) World

Those who’ve worked in the communications field for more than 30 years have undoubtedly experienced tremendous amounts of change. Typewriters gave way to desktop computing. The press release is still around, but it’s no longer the primary arrow in the quiver. Even the way we use the Web is constantly changing with the emergence of social media, smartphones and tablets.

What hasn’t changed, though, is the importance of research, goal setting and evaluation of our efforts. Another thing that has not changed, but is often lost, is the importance of the human touch. Sure, we can blast out 140-character messages to our audiences over Twitter, but interpersonal contact is still the best way to build mutually beneficial relationships.
Join us April 16 as Mary Flowers shares insights from her 35-year career in communications. She’ll discuss how communications has changed in many ways, but also how time has reinforced and elevated the importance of several communications fundamentals.

All About Mary
Mary Flowers joined Walmart in 2009 as vice president, Global Associate Communications. In this role, she is responsible for associate-facing communications and developing ways to connect the company’s two million plus associates worldwide to what the company stands for in the global marketplace.

Prior to joining Walmart, Mary held a variety of communications- and marketing-related positions at Prudential Financial Inc., based in Newark, N.J. She led the team responsible for shaping the company’s approach to the women’s market. She has served on the boards of McCarter Regional Theater (Princeton, N.J.) and Hunterdon Helpline (info and referral agency).


Mary holds a Bachelor of Arts in rhetoric from the University of California at Berkeley and a Master of Science in broadcast journalism from Boston University.
When:         Wednesday, April 16, 2014, 11:30 a.m. to 1 p.m.
Where:        The Summit Club
                   15 W. Sixth Street, 31st floor, Renaissance Room
                   Bank of America Building (parking garage entrance located on Boulder Avenue)
Fee:            Event Registration
                   IABC/Tulsa Meeting (Member Fee) $25
                   IABC/Tulsa Meeting (Non-Member/Guest Fee) $35
RSVP »  Tuesday, April 15, 2014

Communication World: Digital PR

The April issue of Communication World magazine is out! This month, learn how to build visibility and influence by integrating content marketing, social media and search into traditional PR. You’ll also find articles on crafting a reputation management plan and tips for clear, compelling content, as well as a Gold Quill Award-winning case study on how a health-care agency used Twitter to build awareness of its services.

We’d also love to get your feedback on CW. Please help shape the future of the magazine by taking a quick survey to let us know how we are doing and what you’d like us to do differently.

Cognitive Science + Common Sense = Effective Presentations

As human beings, we have two methods of communication: the written word and the spoken word. It doesn’t matter how we communicate, across what medium, or with whom. When we exchange information and ideas with each other—whether our intent is to inform or persuade or reminisce or share a tender moment—we either write it or we speak it.

Read the rest of the article on the IABC Website »

Job Line – Local and International

Looking for local, regional or international career opportunities? Have an open position and looking for a talented professional to fill it?

IABC Tulsa and IABC International both have career listings available.

IABC Tulsa has new listings for interns available this month!

The IABC Job Center is the definitive career resource for the communication profession, serving job seekers and employers in all industries and communication functions.