President’s Column – August 2016

by Megan Patterson, IABC/Tulsa President

MeganLewisThe Olympics are finally here. Once again, the first few days have not disappointed. With the exciting finishes to the men’s and women’s road races, the unexpected elimination of the Williams sisters in the first round of doubles play, record-breaking swims by Katie Ledecky and the fact that Michael Phelps has still got it – there’s just so much to love about the Olympics. Even as I’m typing this, I’m watching. I’m in awe of our women’s gymnastics team. How can these young women pack that much strength into their petite bodies and show that much poise on the world’s biggest stage?

The Olympics is about so much more than just gold, silver or bronze – it’s 16 days of rallying behind your country, cheering on our best and finding unlikely heroes from around the world along the way. The games are inspiring, humbling and healing. These athletes are symbols of the best in all of us.

The Olympics have a way of bringing people and nations together. For a short while, our world gets a little smaller. Rio doesn’t seem quite so far away.

As I watch, eyes glued to the screen from my couch in Tulsa, I can’t help but think of our fellow IABC members doing the same from their homes in Montreal, Hong Kong or Cape Town. That’s what is so unique about our organization. The “international” in IABC is one of the benefits I value most. We can learn so much from our counterparts from across the country and around the world – through healthy competition and professional collaboration.

Sit back and enjoy the remaining days of the games. And if you’re interested in a little friendly competition of your own, join us for our first ever Adult Spelling Bee(r), where you’ll have the chance to spell your way to victory. You won’t win gold, but there are cash prizes on the line. Go U-S-A!

President’s Column – April 2016

by Megan Lewis, IABC/Tulsa President

MeganLewisHave you ever wondered why New Orleans is nicknamed The Big Easy? Is it the relaxed pace of life? The local music? The ease at which a person can purchase a Hurricane on Bourbon Street?

Whatever the reason, I can’t help but believe the best way to find out is to visit, and there’s no better time to visit than during the 2016 IABC World Conference. Did I hear someone say, Mardi Gras? Ok fine, let’s call it a tie.

This year’s conference is being held June 5-8, in New Orleans. There’s still time to register and potentially win a free registration for the 2017 World Conference in Washington D.C. (register before April 30).

There are so many reasons to attend. This year’s international slate of more than 60 speakers will expand your thinking with new perspectives, useful insights and concrete examples that span the globe. Nearly 70 unique breakout sessions will focus on a wide variety of topics including content and inbound marketing; storytelling; new and emerging technologies; marketing campaigns and crisis communication, just to name a few. The conference also will feature three powerful keynote speakers including Geoff Colvin, Fortune’s senior editor.

If that’s not enough for you, consider these fun New Orleans facts, and prepare yourself to learn even more in June:

  • Canal Street was named for an actual canal that was planned, but never built, on the street’s dividing median.
  • The official colors of Mardi Gras were chosen in 1872 by honored visitor, Russian Grand Duke Alexis Romanoff. The purple stands for justice, green for faith and gold for power.
  • Each seat in the Superdome is a different color than the one next to it, providing the illusion of a full house even when some are empty.
  • The total mileage of New Orleans canals both above and below ground exceeds that of Venice, Italy.

Learn more here, and join me in the Big Easy for a few Hurricanes, fun and unparalleled professional development.