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Visit wc-connections.iabc.com to enter the conversation.

LATEST VIDEOS
Karin Basaraba, ABC: Creating a social media strategy to fit your company’s needs
Steven Schnoll: Tablet and mobile technology
Philip Weiss: Hyperthinking

Change Communication that Creates Value

Communicating change in organizations is a constant challenge. As the C-suite has gotten more sophisticated, so too are its expectations of communication in a change effort. Senior leaders/executives want real value and measurable results. Understanding the dynamics of change, types of changes and how communication can push the change process forward makes us more valuable to those leaders. In this interactive session you’ll learn:

1. The seven planning steps that ensure consistent response to change 
2. How to focus on behaviors that deliver business value 
3. How to respond to changes that occur within your larger change effort 

Plus, you’ll participate in exercises you can take back to help others in your organization be more responsive to change when it comes to your door. As a bonus, you’ll get a valuable tool for use in your next change initiative.

All about Stacy
 
Stacy Wilson, ABC, founded Eloquor Consulting, Inc., in 2001, to help large companies communicate more effectively with employees. Eloquor specializes in intranet/portal governance, usability and content, and change communication. Stacy has 25+ years of communication experience. Clients include XL Group, ConocoPhillips, Pitney Bowes and Newmont Mining. Stacy is a past IABC International board member and past chair of the IABC Southern Region Conference. Stacy has a bachelor’s in public relations from SMU, is a frequent speaker and published author.

Register Today!

IABC WORLD CONFERENCE
June 23-26, 2013
Hilton New York
1334 Avenue of the Americas, New York

It only takes a minute for New York’s energy to infuse your very bones.

It’s New York! Times Square, billboards on Broadway, restaurants flowing with international conversations and everywhere a confidence and community of spirit that will catch you and welcome you in.  New York’s heart beats with a diversity of flavor that will quicken your pulse and sharpen your mind.

And it’s IABC. A passion for what’s new, the best ideas and the latest trends. It’s all waiting for you this June.

And it’s a world of opportunity you won’t want to miss.

• More than 70 educational sessions in 7 tracks;
• Over 1,500 communication professionals giving you new connections from right next door and around the globe; and
• A host of interactive panel discussions featuring the senior business leaders you want to know.

Register here: http://wc.iabc.com/register/

“The New Generation of Communicators”
Presented by: Mackenzie McDaniel and Gina Noble
Wed., Feb. 20, 11:30 a.m. – 1 p.m.
OSU-Tulsa, 700 N. Greenwood

In a few months, a new crop of communications graduates will enter the job market. Sure, they’ll be well-versed in communication theory and writing in AP Style. But, this new generation of communicators has grown up with email, smartphones, Facebook, Twitter and YouTube. What new ideas, skill sets and experiences should you expect of them? And besides a job and a paycheck, what attributes and qualities might recent grads be seeking of your organization as a prospective employer?

Join us Feb. 20, as Mackenzie McDaniel and Gina Noble team up to share the perspectives of a future college graduate and a professor tasked with educating and helping students prepare for communications in the real world.

All about Mackenzie
Mackenzie McDaniel is a senior at Oklahoma State University – Stillwater, pursuing a bachelor’s degree in Strategic Communications. Following her upcoming graduation in May, she plans to pursue a career in the communications, marketing or public relations fields. Mackenzie has been involved in a variety of organizations and has held numerous leadership positions. She also was one of 48 OSU students recognized as a “Senior of Significance” based on her leadership skills, academic excellence and community service.

All about Gina
Gina J. Noble is a clinical assistant professor in the School of Media & Strategic Communications at OSU. In addition to her teaching responsibilities, she serves as the Strategic Communications internship adviser, Public Relations Student Society of America adviser, and adviser for Innovative State Student-Run Strategic Communications Firm. Before becoming a professor, Gina spent more than 10 years working in nonprofit public relations, advertising, marketing and development.