IABC Tulsa Monthly Newsletter
IN THIS ISSUE
July Development – Registration Open Through Monday
Sept. Communicator Summit
IABC Names Interim Executive Director
IABC World Conference Report
Outgoing Message from Southern Region Chair
By Shannon Frederick, ABC, IABC/Tulsa President
“When you get a groove going, time flies.”
American Musician Donald Fagen must have been talking about the 2011-2013 IABC/Tulsa Executive Board when he uttered these famous words – because the past two years have passed quickly and we definitely hit our groove!
Since this is the last column before moving into my new official role as the chapter’s Past President, I’d like to brag for a minute about the wonderful team that has been leading IABC Tulsa since 2011: Summer Austin (VP, Membership), Angela Byers (VP, Awards), Amethyst Cavallaro (Secretary), Stephanie Cole (VP, Membership), Tom Droege (VP, Finance), Phillip Harris (VP, Professional Development), Steve Higgins (Past President), Megan Lewis (Member at Large), Lucia O’Connor (VP, Hospitality), Jennifer Pigeon (VP, Communications), Rachel Wagner (VP, Professional Development) and Dena Wind (VP, Special Projects). While unofficial board members, Ginger Homan, ABC, and Nathan Harmon were also part of this group – mostly because we wouldn’t let them not participate.
This mighty team has accomplished more than can be briefly covered, but here are some highlights:
- IABC Tulsa was recognized as the 2013 International Chapter of the Year, and received back-to-back Small Chapter of the Year Awards in 2012 and 2013 (keeping the torch alive after also winning the SCOTY Award in 2011).
- The chapter has also been praised as one of the top in the world in the areas of professional development, membership marketing, community involvement, leadership development, financial management and communications.
- In two years, membership has grown from 42 to 76 members – crossing the necessary threshold to become an official “medium-sized chapter” according to IABC’s international standard.
- While things are going great in Tulsa, several of our past and present leaders are also getting out there and representing us on the Southern Region and International stages. Ginger Homan, ABC was elected last year as the Director of North America to IABC’s accreditation board. Steve Higgins has been serving on the committee that plans the annual World Conference. Rachel Wagner, Phillip Harris, Angela Byers and others have presented at conferences and chapter leader gatherings – after being tapped to share expertise on how to run a top-notch chapter.
- We’ve established strong relationships with other chapters in fairly close proximity to Tulsa – namely Oklahoma City, Dallas, Kansas City, Arkansas and Colorado – and have participated in their local events as well as hosted their members at some of ours.
- Entries for the annual Bronze Quill Awards competition have increased over the past two years from 30 in 2010 to 64 in 2012. Last year, seventy-nine percent of those entering the contest received an award, highlighting the top-notch communications talent affiliated with the Tulsa chapter.
- Most importantly, for the past two years, results from our annual membership survey have revealed that 100 percent of IABC/Tulsa members are happy to be part of this professional organization. This is the most important data, because YOU are our most important customers.
Please join me in thanking this amazing board for all they accomplished.
Let’s also welcome your new group of leaders for 2013-2015: Summer Austin (VP, Membership), Angela Byers (President), Brad Borror (VP, Communications), Stephanie Cole (Member at Large), Dawn Edwards (VP, Hospitality), Lucia O’Connor (VP, Awards), Barb Hasbini (VP, Membership), Phillip Harris (VP, Professional Development), Megan Lewis (VP, Awards), Liza Mata (Member at Large), Michelle Malashock (VP, Finance), Jennifer Pigeon (VP, Communications), Sara Reynolds (Secretary), Kiley Roberson (VP, Professional Development), Kim Wilson (Student Intern) and Dena Wind (VP, Special Projects).
Before closing, let me say thanks to all of you who have supported our chapter. You have made the last two years of arduous work incredibly fun and rewarding.
And, now, I hand the reins over to your groovy new president, Angela Byers. Rest assured, you’re in good hands. Thanks again for everything.
JULY DEVELOPMENT MEETING – REGISTER THROUGH MONDAY
WED., JULY 17, at 11:30 a.m.
SUMMIT CLUB – BANK OF AMERICA BUILDING
GOVERNOR’S SUITE – FLOOR 30
What’s Your Thing?
Search “personal brand” online and see what comes up in your results. It’s a popular catch phrase currently. There’s plenty of information available about developing your personal brand, growing it and protecting it.
But, what really is your personal brand? There are the skills and experience you bring to a role. There are also personal qualities and traits only you possess that make you more desirable and marketable. And, in the age of social media, it’s critically important to build and protect a great reputation among peers, employers and clients.
Come join us on July 17 as we learn from 2013-2014 IABC Chair Robin McCasland about how to fully recognize and maximize the intangible qualities that enhance our reputation and make us more valuable and marketable communication professionals. You’ll also learn why it’s worthwhile to go “ego surfing” online to ensure your reputation is solid.
All about Robin
Robin McCasland is the 2013-2014 Chair of the International Association of Business Communicators (IABC). She is an accomplished communication professional, recognized among her clients and colleagues for creative approaches to internal communication, specializing in employee engagement strategies and internal branding. Robin is serving currently as the Employee Engagement and Internal Communication Leader for the Services division of Dell, Inc., in the Dallas area. Before joining Dell, she owned her own communication consulting practice. Previously, Robin was a director in the communication practice of Buck Consultants, a Xerox Company. Earlier in her career, Robin spent several years in internal communication, marketing and public relations roles with Texas Instruments and Burlington Northern Santa Fe Railroad. Robin is a past chair of the IABC Research Foundation and has also served on the IABC Southern Region board. She has been president of the Dallas and Fort Worth IABC chapters and was honored as an IABC Dallas Communicator of the Year. She has received an IABC Gold Quill, Silver Quill and several Bronze Quill awards over the past two decades. She has earned several Communicator Awards for her work on clients’ recruiting and benefits communication projects. Robin is a Leadership Texas alumnus, and received her bachelor’s degree in Organizational Communication from the University of Texas at Austin. She is also a member of the Public Relations Society of America.
SAVE THE DATE! HALF-DAY SEMINAR WITH PRSA TULSA
SEPT. 18, 2013
For the second consecutive year, we’re teaming up with PRSA Tulsa to present an afternoon of skill building, idea storming and networking that you won’t want to miss. The event is scheduled for Sept. 18, 1-5 p.m., at OSU-Tulsa, with networking reception to follow. Brad Phillips, author of The Media Training Bible, has agreed to be our keynote speaker. We’ll name additional presenters and topics soon. Mark your calendar now and stay tuned for more details to come this month.
IABC NAMES INTERIM EXECUTIVE DIRECTOR
IABC International announced that it has appointed Ann Lazarus as interim executive director of IABC, effective July 1, 2013. Lazarus will manage the day-to-day operations of IABC’s staff in its San Francisco headquarters. She will report to IABC’s international executive board, an international volunteer board of directors that sets the strategic direction of the organization.
“The international executive board of IABC is thrilled that Ann Lazarus is available to step in as IABC’s interim executive director. Ann has extensive experience in helping organizations in transition and we’re confident she’ll be a valuable link to the organization’s next permanent executive director,” said Kerby Meyers, the immediate past chair of IABC’s international executive board. “As such, we believe Ann will be invaluable in helping the organization keep focused on its long-term strategies while making the investments necessary to reinforce our commitment to improving IABC’s position as the lead resource for communication professionals worldwide. We look forward to Ann’s contributions during this time.”
Lazarus specializes in working as an interim executive for nonprofits in transition, most recently as interim president of the Saint Francis Foundation, which works to raise funds and cultivate resources to support the programs of Saint Francis Memorial Hospital. She’s also served as interim executive director for the San Francisco School of Volunteers, the Coro Center for Civic Leadership, the Enterprise for High School Students and the Fort Mason Center. Currently, she serves as vice president of the San Francisco Board of Appeals—a term which ends July 1, 2014. Lazarus holds a Bachelor of Arts and MBA degrees from Stanford University and a Masters in Urban Studies from Occidental College.
On June 4, 2013, IABC announced that then-executive director Chris Sorek had resigned to return to the corporate sector. The organization expects the search for a new permanent executive director to commence within the next 60 days.
IABC WORLD CONFERENCE REPORT FROM KILEY ROBERSON
Oh, how time flies when you’re having fun . . . with 2,000 friends, listening to ingenious speakers all in the middle of New York City! Looking back at this year’s IABC World Conference is surreal. Even weeks later, I still find myself following up with new friends, re-reading notes, downloading presentations and filing business cards.
As a newbie to World, I didn’t know what to expect. My experience at the IABC Southern Region Conference last fall told me I was in for something special and World definitely didn’t disappoint. I kicked off the conference by soaking in the sites of an NYC landmark. World class photographers and long-time IABC members, Chris and Suzanne Salvo led a group of eager attendees on a photography tour of Central Park while teaching techniques to shoot phenomenal photos. Not only did I walk away with new perspective, but also with some awesome pictures to remember the trip.
After a delicious lunch of New York-style pizza, which is the best, I headed for the conference orientation session where I learned exactly what the “I” in our organization’s name truly means. I met IABC members from all over the world and left with new communications friends from four different countries. The networking of the entire conference was outstanding. I was surrounded by communicators who did it all, internal, external, video, social media and even cartooning. We all had something to learn from each other and sometimes it felt like my creative cup was running over. There was so much to absorb from the speakers in each session and even more to learn from my fellow attendees.
I decided early on to find a focus. So I centered myself on social media, a new task I’ve been assigned through my current job. I attended every session that mentioned going social, but my favorite was a discussion led by Joe Strupek with State Farm Insurance called “Gunfight at the Social Corral.” Joe compared the often complicated rules of social media to the simple Code of the West. Suddenly this monster of social responsibility became as easy as common sense. Here are a few takeaways:
Defend yourself whenever necessary — When someone posts something of significant untruth about your company, defend it by sharing the facts.
Don’t make a threat without expecting dire consequences — Know that your defensive response to a post or tweet, might bring more negative attention to something you’re trying to tame.
A cowboy doesn’t talk much; he saves his breath for breathing — There is such a thing as over-sharing, so focus on the quality not quantity of your messages.
Do not practice ingratitude — If someone shares your link or retweets your message, don’t forget to say thank you.
A cowboy always helps someone in need, even a stranger or an enemy — Share, retweet and follow others too, even if they are competitors. They’ll appreciate the help in spreading the word and will remember your social media kindness.
In the world of social media sharing, companies are often remembered by their biggest mistakes instead of successes. It’s easy to be defensive when your company’s name is being dragged through the media mud. But one of the most important things I learned at World is that just because you can respond to things online, doesn’t mean you should. As a communicator, this is a lesson I’ll have to keep reminding myself, which is good because it brings back great memories of a city that never sleeps and an organization that never settles for an ordinary conference. Thanks again to my amazing chapter for giving me this unforgettable experience.
OUTGOING MESSAGE FROM IABC SOUTHERN REGION CHAIR
We have come to the end of an eventful, educational and successful year! In this my final update you will note a slight shift to the usual pattern, but the data is no less relevant. Here we go.
2013/2014 Administrative Year. At our AGM on May 20, 2013, the proposed slate was approved by your voting delegate. Accordingly, July 1, 2013 ushers in a new Board of Officers. Please be ready to welcome: Chair, Dianne Chase; Vice Chair, Courtney Sutherby; Treasurer, Lesley Kriewald; Secretary, Julie Ludwig, ABC; Vice President for Professional Development, Paul Ladd; Vice President for Growth and Development, Bonnie Caver; Vice President for Chapter Relations, Shannon Frederick, ABC; Vice President for Communication, Charles ‘Chip’ Bush; Past Chair, Cloreth Greene, ABC
Board Transitions. Board members for the 2013/2014 administrative year are now being oriented to their incumbent portfolio positions, while some officers are rolling off the Board. I use this opportunity to publicly thank all those who were a part of the 2012/2013 Team for making it the success that it was! Special thanks to those who are leaving the Board, namely: Elena Mappus (Past Chair); Stefanie Caraviello (VP Professional Development); Audraine Jackson (VP Growth and Development); David Kistle, ABC (CSD); Heather John (CSD) and Megan Neher (CSD)
2013 Conference/Seminar Series. Step right up, and book your passage for attending our major annual Professional Development endeavor! So where are you headed this Fall: will it be to Houston? Nashville? Central Florida? Barbados? Wherever your voyage takes you, be sure to keep checking the Regional website to be furnished with pertinent updates for the pilot-test of our new Conference model!
Another Volume, ‘Hot Off the Press’! IABCers Wilma Matthews, ABC and Carole Howard, ABC, APR, have now launched the 5th edition of their publication “On Deadline: Managing Media Relations”. Check out http://www.amazon.com to order your copy. Wilma and Carole, you’ve come a long way. Heartiest congrats to you both!
Regional News Flash: 2012/2013 Accomplishments
Branding Exercise. We now boast an attractive and professional logo that truly represents our geographic bond. It distinguishes our newly designed banner, business cards, letter head, envelopes and certificates from all others!
Succession Planning. The establishment of committees helped to share the work load, and to enhance the output for various portfolios. It was also useful in identifying potential Regional leaders
Review of ByLaws. Under the watchful eye and with input from all Chapter leaders, the ByLaws were updated. The final document can truly be owned by all of us
Travel Grant Policy. This new governance tool was developed to streamline grants that are offered by the Region, and will be effective July 1, 2013
Chapter Revitalization. The Tampa Bay Chapter has been reestablished, and will officially commence operations on July 1. IABC Trinidad & Tobago has been reenergized and is once again fully operational
Regional Leaders Meetings. Formerly classified as the ‘Regional Board meetings’ which are held at Regional Conferences and at Leadership Institutes (when hosted within the Region), these sessions now incorporate a professional development component. They were well attended this past year, with a record attendance of 50 persons at the Leaders Meeting in Phoenix this February. Attendees as well as presenters were the first recipients of our branded certificates
2012 Regional Conference. Charleston was a profitable endeavor, with profits exceeding $15,000. As is the protocol, the profit that was equally shared between the Region and the Chapter
Scholarships. In addition to the travel grants awarded, the Region was able to award and to facilitate several scholarships:
Barbados and Brazos Valley received one scholarship each for members to attend the World Conference (selection and recommendation by the SoReg, award from International) •Tampa Bay received a scholarship for one leader to attend the 2013 LI (advocated by the SoReg and awarded by International)
Kansas City and San Antonio received one scholarship each for members to attend the Southern Region Conference held in Charleston
Financial Governance. A 5-year audit was conducted, and a 2-year budget will be ready for use in the upcoming board year
SoReg Orientation. This document was reviewed and amended. It is user-friendly, and provides an overview of the Southern Region, with intricate details of its constituents and benefits, among other things. Chapter leaders (old and new) as well as members are encouraged to seek access to and become familiar with this very useful tool
Board Portfolio Descriptions. Revisions to the board portfolio descriptions have commenced, and will be completed during the new board year
Annual General Meeting. The organization and implementation of this event was streamlined: a quorum was present, and there was no need for a subsequent online vote to complete the process
Internal Communication. Regular leaders and members updates helped to establish rapport, and was an effective tool of engagement and information sharing
External Communication. Outreach to other Regions helped to foster good inter-regional relations
2012 Board Retreat. The Region’s first and only international board retreat was successfully held in Kingston Jamaica, complete with: a courtesy call, a professional development segment, and a tour of the Eastern end of the island. Local sponsorship helped to offset costs for the occasion
It’s been a tremendous learning experience serving you in this capacity, both a privilege and an honour. Your support, commitment, cooperation and responsiveness were highly appreciated – thank you so very much. From the 2012/2013 SoReg Board, it’s over and out! With warmest regards and very best wishes. Cheers!
Cloreth Greene, ABC, Chair 2012/2013 IABC US SoReg Board
JOB LINE – LOCAL AND INTERNATIONAL
Looking for local, regional or international career opportunities? Have an open position and looking for a talented professional to fill it?
IABC Tulsa has new listings for interns available this month!
The IABC Job Centre is the definitive career resource for the communication profession, serving job seekers and employers in all industries and communication functions.