November 19, 2008
Extending Your Brand to a Sports Audience

When Williams entered into a partnership with the city to become a founding sponsor of the new arena in downtown Tulsa, they turned to Forty Forty for help. Based in Boston, Forty Forty created a distinctive design for the arena’s scoreboard, with Tulsa's art deco heritage as inspiration for the unique graphic language. The firm also developed an arena messaging strategy that gives new meaning and personality to the brand. The result is an inspiring and relevant presence that breaks through the clutter in a highly charged sports and entertainment environment. Learn more and register...