Why You Should Go To IABC’s Southern Region Conference

On the fence about attending the IABC Southern Region Conference? IABC Tulsa’s Sara Reynolds attended the Southern Region Conference in 2011 and shares her experience with us.

Picture this: New Orleans, 2011, Southern Region Conference.  As a four year IABC member and three time conference veteran, I had this! My sessions were picked and my top restaurant choices for the dine-around selected before I even left Little Rock.  It was time to rock this conference!

I arrived at the welcome reception and all of my preparation and nerve disappeared as quickly as the bananas foster was served to conference goers. I didn’t know anyone there. I was the only IABC/Arkansas delegate there. I was alone in a room full of people reconnecting with old friends, introducing each other to new friends and just having fun mingling.

Here is where I admit my big secret; I am actually quite shy unless forced to be otherwise and no one was forcing me to participate. So I went up to my room (after eating, of course) and got some rest. The next morning would be my morning. Seriously, it would.

[Read more...]

August 2014 Newsletter

President’s Column

By Angela Byers, IABC Tulsa President

In 2002, I was working as a graphic designer in a corporate communications department. It was during that time that WorldCom’s corporate accounting fraud came to light – and I remember it well. As we know, WorldCom was not alone in these illegal accounting practices and several other corporations fell in similar fashion. It was a painful lesson to many companies, their employees and investors. It was also in 2002 that U.S. Congress passed the Sarbanes-Oxley Act (or SOX), which set public companies and accounting firms on a new path to accountability, transparency and better business ethics.

This month, IABC/Tulsa teams up with the Oklahoma Business Ethics Consortium (OK Ethics) for its August meeting titled Ethical Leadership for the 21st Century. Cynthia Cooper, CEO of The Cooper Group, is the speaker and I am very excited about hearing her story. Cooper led the small, internal audit team that uncovered nearly $4 billion in illegal accounting practices at WorldCom. She is now an ambassador for business ethics – teaching professionals and students how to prepare themselves for that moment when they face a situation that tests their ethics and integrity.

August Event

Ethics in Business: Lessons from the WorldCom Scandal

In 2002, Cynthia Cooper led a small team of auditors, frequently in secret and at night to uncover almost $4 billion of unethical and illegal accounting practices at WorldCom, in an effort to inflate assets and stock price. The internal audit team alerted the company’s audit committee and board of directors who took swift action. Soon after, the U.S. Security and Exchange Committee began an investigation that uncovered about $11 billion in inflated assets.

What would you do in Cynthia’s situation? Everyone hopes they would push for answers by doing whatever necessary to find out the truth about people they probably really like and the company for which they work.

The Oklahoma Business Ethics Consortium, in conjunction with IABC/Tulsa, The Association for Women in Communications and PRSA Tulsa proudly presents Cynthia Cooper, CEO of The Cooper Group. Join us Tuesday, Aug. 19, 2014, from 11:30 a.m. to 1 p.m. at the Doubletree Hotel in Downtown Tulsa as Cynthia shares her personal experiences at WorldCom as well as critical ethics and governance lessons from some of the largest corporate scandals.

About Cynthia

Cynthia Cooper is an internationally recognized speaker, best-selling author and consultant. Cynthia and her team unraveled the fraud at WorldCom, to date one of the largest corporate frauds in history. She was named one of Time Magazine’s Persons of the Year. In addition to Cynthia, the designation has been given to seven women including Madame Chiang Kai-Shek, Elizabeth II and Corazon Aquino. She also was featured as one of 25 influential working mothers in Working Mother magazine.

Cynthia has been featured in national periodicals such as The Wall Street Journal, USA Today, CFO Magazine and Business Week. She has served on panels with notables such as Brian Williams, Anderson Cooper, Donna Brazile and Grover Norquist, and has appeared on programs including Fox Business’ America’s Nightly Scoreboard, PBS’s Tavis Smiley, NBC’s The Today Show, ABC’s This Week with George Stephanopoulos, CSPAN’s BookTV, CNBC’s The Big Idea with Donnie Deutsch and CNBC’s Squawk Box.

When: Tuesday, Aug. 19, 2014, 11:30 AM – 1:00 PM
Where: Doubletree Hotel
616 W 17th St. Tulsa, OK
Fee: IABC/Tulsa Meeting (Member Fee) $25
IABC/Tulsa Meeting (Non-Member/Guest Fee) $35
RSVP BY MONDAY, AUGUST 18 »
Join IABC and PRSA at the annual Communicators Summit to learn “How to Think Like a CEO” and learn more about measuring your communications efforts. The keynote address on thinking like a CEO will be presented by David Grossman, ABC, APR and Fellow PRSA.
Case Studies/Presentations on the topic of measurement will include:

  • Measurement of Digital Channels presented by Nicole Nascenzi, Williams
  • Measurement of Consumer Research presented by Kelli Bruer, EMSA
  • Measurement of Traditional Media presented by Melanie Christian, Saxum

The event will conclude with a networking reception at the Tulsa Press Club (415 S. Boston Ave.). Buy your tickets before Aug. 27 to save money!

Presenting Sponsor Walmart
Gold Sponsor PR Newswire
Supporting Sponsors Byers Creative, Williams

Ticket Price  Early Bird Discount Rate
(through Aug. 27)
IABC/PRSA Members $50 $40
Non Members (Guests)  $60 $50
Students $25 $20
CLICK HERE TO REGISTER »
The Austin IABC chapter is excited to be hosting the 2014 IABC Southern Region Conference, and friend, you don’t want to miss this one ‘cause we’re working on a program that’ll knock your boots into high gear. Cultivating Creative Intelligence is the theme of this year’s conference, and we invite you to join us for a few days of insightful sessions to “cultivate your creative intelligence,”  while enjoying the friendly charm of Austin.

“Austin is an amazing city, and we’re looking forward to showing it off to everyone,” said co-chair Christina Moore. “We have something for everyone—from the rich history embodied by the State Capitol to the universities, music festivals, high-tech scene, movie industry, wonderful outdoors and the beautiful Texas Hill Country.”

The Southern Region Steering Committee has worked hard to put together a program that lives up to Austin’s reputation as a center of innovation and technology while also providing value to senior-level communicators and on down the spectrum of experience levels.

“Our programming team is looking closely at the surveys from the mini conferences held this fall and using that feedback to help shape the topics we’ll cover in Austin,” said co-chair Mark Evans. “We want to make this a conference that is not only fun but also provides valuable information to attendees to help them in their jobs.”

EARLY BIRD REGISTRATIONS ENDS AUGUST 15 »

Strategic Communication Planning:
Why the basics matter more than ever

In 2006, British supermarket giant Tesco announced its entry into the competitive U.S. market with the opening of hundreds of Fresh & Easy grocery stores in California and Nevada.

The firm conducted research—a lot of it. It spent years profiling the market. It sent executives to live with families in California to observe how they shop. It built secret test stores and randomly investigated the contents of Americans’ refrigerators.

Last year, after six years of struggling to make its venture a success, Tesco announced it was selling Fresh & Easy. It was giving up.

What went wrong?

Timing, for one thing. Tesco launched Fresh & Easy just before a crippling recession hit. But it also ignored its own research, relying on what worked in the U.K., a very different environment from the U.S.

READ MORE IN THE LATEST CW MAGAZINE»

Job Line – Local and International

Looking for local, regional or international career opportunities? Have an open position and looking for a talented professional to fill it?

IABC Tulsa and IABC International both have career listings available.

The IABC Job Center a career resource for the communication profession, serving job seekers and employers in all industries and communication functions.

August 2014 Event

Cynthia Cooper, Worldcom Whistleblower

Ethics in Business – Lessons from the WorldCom Scandal

In 2002, Cynthia Cooper led a small team of auditors, frequently in secret and at night to uncover almost $4 billion of unethical and illegal accounting practices at WorldCom, in an effort to inflate assets and stock price. The internal audit team alerted the company’s audit committee and board of directors who took swift action. Soon after, the U.S. Security and Exchange Committee began an investigation that uncovered about $11 billion in inflated assets.

What would you do in Cynthia’s situation? Everyone hopes they would push for answers by doing whatever necessary to find out the truth about people they probably really like and the company for which they work.

The Oklahoma Business Ethics Consortium, in conjunction with IABC/Tulsa, The Association for Women in Communications and PRSA Tulsa proudly presents CynthiaCooper, CEO of The Cooper Group. Join us Tuesday, Aug. 19, 2014, from 11:30 a.m. to 1 p.m. at the Doubletree Hotel in Downtown Tulsa as Cynthia shares her personal experiences at WorldCom as well as critical ethics and governance lessons from some of the largest corporate scandals.

About Cynthia

Cynthia Cooper is an internationally recognized speaker, best-selling author and consultant. Cynthia and her team unraveled the fraud at WorldCom, to date one of the largest corporate frauds in history. She was named one of Time Magazine’s Persons of the Year. In addition to Cynthia, the designation has been given to seven women including Madame Chiang Kai-Shek, Elizabeth II and Corazon Aquino. She also was featured as one of 25 influential working mothers in Working Mother magazine.

Cynthia has been featured in national periodicals such as The Wall Street Journal, USA Today, CFO Magazine and Business Week. She has served on panels with notables such as Brian Williams, Anderson Cooper, Donna Brazile and Grover Norquist, and has appeared on programs including Fox Business’ America’s Nightly Scoreboard, PBS’s Tavis Smiley, NBC’s The Today Show, ABC’s This Week with George Stephanopoulos, CSPAN’s BookTV, CNBC’s The Big Idea with Donnie Deutsch and CNBC’s Squawk Box.

When Tuesday, Aug. 19, 2014, 11:30 AM  –  1:00 PM
Where Doubletree Hotel
Downtown Tulsa
616 W 17th Street
Tulsa, Ok
Fees Event Registration
IABC/Tulsa Member Fee  $25.00
IABC/Tulsa Non-Member/Guest Fee  $35.00

For more information:
Contact: Jalisha Petties
Phone: 405-889-0498
Email:  okethics@yahoo.com

Please note that this jointly presented professional development opportunity is in lieu of our regular monthly meetings.