President’s Column – April 2016

by Megan Lewis, IABC/Tulsa President

MeganLewisHave you ever wondered why New Orleans is nicknamed The Big Easy? Is it the relaxed pace of life? The local music? The ease at which a person can purchase a Hurricane on Bourbon Street?

Whatever the reason, I can’t help but believe the best way to find out is to visit, and there’s no better time to visit than during the 2016 IABC World Conference. Did I hear someone say, Mardi Gras? Ok fine, let’s call it a tie.

This year’s conference is being held June 5-8, in New Orleans. There’s still time to register and potentially win a free registration for the 2017 World Conference in Washington D.C. (register before April 30).

There are so many reasons to attend. This year’s international slate of more than 60 speakers will expand your thinking with new perspectives, useful insights and concrete examples that span the globe. Nearly 70 unique breakout sessions will focus on a wide variety of topics including content and inbound marketing; storytelling; new and emerging technologies; marketing campaigns and crisis communication, just to name a few. The conference also will feature three powerful keynote speakers including Geoff Colvin, Fortune’s senior editor.

If that’s not enough for you, consider these fun New Orleans facts, and prepare yourself to learn even more in June:

  • Canal Street was named for an actual canal that was planned, but never built, on the street’s dividing median.
  • The official colors of Mardi Gras were chosen in 1872 by honored visitor, Russian Grand Duke Alexis Romanoff. The purple stands for justice, green for faith and gold for power.
  • Each seat in the Superdome is a different color than the one next to it, providing the illusion of a full house even when some are empty.
  • The total mileage of New Orleans canals both above and below ground exceeds that of Venice, Italy.

Learn more here, and join me in the Big Easy for a few Hurricanes, fun and unparalleled professional development.

April Luncheon – Personality: The Dark Side, the Bright Side and How it Impacts Communication

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Personality underlies our behavior, actions, reactions, communication and interactions. Understanding personalities will give you insight into how to better execute business strategies, manage change, deal with conflict and relate to others. It can also provide you added insight on individual and team strengths, values and blind spots, as well as influence our effectiveness in collaborating with business partners.

Join us April 20 to hear Dustin Hunter, from Hogan Assessments, who will share how understanding personalities will help you be a better communicator.

  • When: 11:30 a.m. to 1 p.m., April 20, 2016
  • Where: Tulsa Country Club, 701 N Union Ave, Tulsa, OK 74127
  • IABC member registration fee: $25
  • IABC non-member/guest registration fee: $35
  • Student fee: $15

About Dustin
unnamedDustin is the international distribution manager at Hogan Assessment Systems. He is primarily responsible for strategic planning and growth in Hogan’s indirect business channel. Dustin has designed and implemented leadership development programs, selection-based assessment systems, high-potential programs and other talent management activities across a wide variety of organizational applications.

Dustin works with key domestic partners, multinational consulting companies, and international distributors to integrate Hogan’s solutions into current business offerings (B2B). He also explores new alliance relationships in unrepresented geographies, and is responsible for negotiating contracts and forecasting growth for Hogan’s global network.

Dustin holds a Master’s in Educational Psychology and an MBA from Oklahoma State University. Prior to joining Hogan, Dustin held positions in marketing and business development. His academic background in psychology and business provide a foundation for his client engagements at Hogan.